How GSK Pharma in UAE optimized the supply chain through automatization
The Middle Eastern region often faces significant logistics challenges in transporting temperature-sensitive products. The climatic conditions, with high temperatures and humidity levels, can quickly compromise the integrity of the products during transportation and storage, particularly pharmaceutical drugs.
These challenges require advanced temperature-controlled logistics solutions that utilize state-of-the-art temperature control and monitoring technologies to ensure the safety and efficacy of pharmaceutical products throughout their supply chain. Despite these challenges, Dubai has become an important hub for secondary distribution of pharmaceuticals to the Middle Eastern, as well as the Asian, regions.